Marketing Growth Lead
New York, NY
GreenKey is hiring a Growth Marketing Lead to manage external facing communications, supporting revenue and sales objectives. We are looking for someone who is ready to step up and own a successful startup’s marketing program. If this is you, keep reading. If you’re not there yet, this opportunity isn’t for you.
As Growth Marketing Lead, you will lead a comprehensive marketing program with a focus on sales enablement, digital marketing and conversion rate optimization. The role needs to ensure a lucrative ROI is aligned with core business priorities and help accelerate sales/ brand awareness.
Key responsibilities of the role include:
- Strategy and execution on the website, external comms, messaging: All yours. Be proactive with your recommendations based on performance and trends, and then make it happen.
- Manage the end-to-end sales funnel for all verticals.
- Own the improvement of conversion rates on landing pages, ensuring alignment to brand and product design guidelines
- Proactively make recommendations/implement website content and marketing efforts based on performance and trends
- Develop and maintain analytics to track marketing success (HubSpot, Google Analytics, Social Media)
- Lead content creation and distribution Work closely with sales to develop videos, blogs, social media, and collateral to support lead generation.
- Accelerate sales by generating inbound leads and implementing Account Based Marketing Strategies
- Generate meetings for sales through email marketing, sequencing, and content creation
- Plan and execute all marketing related activities: webinars, press releases, blogs, ad campaign strategies, events, etc.
- 2-5 years experience in a marketing role, with significant expertise in digital marketing.
- Knowledge and demonstrated expertise in digital marketing.
- Superb written and oral communication skills.
- Sales enablement experience.
- 1+ years of conversion rate optimization and analytics experience.
All interviews will be conducted remotely.
GreenKey is a group of engineers, data scientists, finance experts and hard workers building cutting-edge natural language processing technology and unlocking value from people’s voice. We know that our work gives police officers more time to protect communities, and makes the finance industry more efficient while keeping it honest.
Our users are:
Traders and brokers from the top 15 financial institutions in the world
Police officers, local governments, and emergency services dispatches in cities across America
Working at GreenKey
We are proud of the culture we’ve created in offices across Chicago, New York and London. Our team is made up of dynamic, humble engineers, data scientists, salespeople and business leaders. Our culture is comprised of seven core principles: curiosity, optimism, candor, work ethic, empathy, self-awareness and integrity. Success at GreenKey is beyond technical aptitude. Those who demonstrate these values will find themselves surrounded by like-minded individuals ready to tackle challenges together.
When you join our team, you can expect: Generous PTO, remote work flexibility, comprehensive insurance, 401k plan with matching.